According to 21st Century Business Herald, some independent sources have learned that the ideal internal optimization after the May Day holiday is a new round of company wide personnel optimization, with an overall optimization rate of over 18%. According to the 2023 financial report, the Ideal Car has nearly 31600 people, with over 5600 people participating in this round of optimization. Specifically, the sales and service operations departments have optimized over 400 personnel, the recruitment department will be reduced from over 200 to 40-50 personnel, and the intelligent driving team will be reduced to below 1000 personnel. Personnel optimization is the aftershock of lower than expected sales performance and the result of responsible operations.
Personnel optimization is the aftershock of lower than expected sales performance and the result of responsible operations. Li Xiang, CEO of Ideal Automobile, is a person with a strong sense of crisis. Despite having over $40 billion in cash on the company's accounts at the end of last year, it still leads its former competitors. If sales fall below internal expectations, adjustments will be made.
On March 21st, Li Xiang, CEO of Ideal Automobile Company, issued a full text open letter, reaffirming the essence of the company's development problems and solutions: "Our top-down focus on production and competition has made our desires exceed our value, greatly reducing the user value and operational efficiency we excel at. Pursuing desires will turn us into people we hate." Ideal Automobile released a statement from all employees, announcing the launch of Matrix Organization 2.0 upgraded version and restructuring the organizational structures of multiple departments. The latest report states that the recruitment, sales, and service departments, as well as the intelligent driving department, have more optimization departments. Specifically, the sales and service operations departments have optimized over 400 personnel, the recruitment department will be reduced from over 200 to 40-50 personnel, and the intelligent driving team will be reduced to below 1000 personnel. According to insiders, in late April, the management approved the final list of layoffs. The round of layoff optimization work officially launched in the first week of May will be basically completed by the end of May, and the optimized employees will be compensated with N+1. Ideal Automobile Company hopes to complete most of its employee configuration optimization plan before June 15th, when employee stocks will be issued, thereby saving some cash flow costs. In April of this year, the employees of Ideal Auto released from the Internet revealed the company's situation. It is said that the network layoffs and budget cuts of Ideal Auto are untrue.
On April 19th, the Ideal L6 quietly went public, with an official starting price of 249800 yuan, which is already 10000 yuan cheaper than the original internal starting price. Plus the interest due on May 1st, the starting price will be 10000 yuan cheaper. On May 5th, IDEALISER reported that the market orders for L6 reached 41000 in the first half of the month.
The order volume exceeded 40000 units in half a month, and as a new car, the L6 was seen by the outside world as a very eye-catching result of the order. But the order for 41000 units is "Dragon Crystal Da Ding", a refund within 7 days. For ideal automotive investors, the final number of lock orders for the L6 after half a month of listing can reach over 20000, which is in line with expectations.
According to insiders, the final number of locked orders for 41000 units is less than 15000 units, and the actual conversion rate is less than 37%. In contrast, Xiaomi Su7 has been on the market for 5 days, while Longjing Daquan has 100000 vehicles. As of April 3rd, the number of locked orders has exceeded 40000, with a conversion rate of over 40%.
